Live your best life in color! This Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it’s naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless blendability and easy layering. Usable both wet and dry, it’s easy to create a true rainbow of creative effects that leave you looking and feeling like a true 10/10. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination.
Buttery Soft And Blendable: These ultra-soft and super-smooth pigments are easy to blend, so you can mix and match palettes and colors with ease
Flashy Finish: Be the queen you were born to be with these high-impact finishes from slight shimmer to magnificently metallic to glamorously glittery
Long-Lasting Wear: Whether it’s for a photos shoot, party, or parade, these pigments have your back with long-lasting wearability
Mix And Match: Why stop at just one? With so many vibrantly-pigmented palettes available, it’s easy and fun to mix things up by blending different colors and finishes
Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free